About Us

The Airsoft Field & Store Owners Association (AFSO) was founded to empower airsoft field and store owners by addressing the industry’s unique challenges and providing essential resources for sustainable growth. We understand that airsoft business owners face a complex landscape with limited margins, inadequate support from distributors, and increasing competition from those same distributors in retail.

Our Mission

To equip field and store owners with tools for success, fostering a connected and thriving airsoft community.

Our Vision

To double the airsoft market capitalization by the year 2035, expanding from an estimated $1 billion to $2 billion. We are committed to creating a sustainable, balanced airsoft ecosystem where field and store owners thrive alongside manufacturers and distributors.

Pain Points for Airsoft Field and Store Owners

Airsoft field and store owners experience several key pain points that impact profitability and business growth:

  • Poor Margins From Distributors: Many field and store owners face restricted access to competitive pricing, leading to thinner profit margins as distribution channels increasingly favor larger players.
  • Lack of Product Support from Distributors: Insufficient product support, such as technical assistance and customer service, makes it difficult for field and store owners to maintain product reliability and meet customer expectations.
  • Competing Against Distributors in Retail: As distributors expand into the retail landscape, field and store owners find themselves directly competing with their suppliers, creating additional challenges in pricing and customer retention.
  • High Insurance Costs: Insurance can be a substantial expense for field and store owners, who often struggle to find affordable, comprehensive coverage tailored to airsoft-specific risks.
  • Rising Cost of Rent: The cost of renting space for airsoft fields and stores is continually rising, putting pressure on profitability, especially in high-demand areas.

Solutions We Provide

AFSO offers a comprehensive set of solutions and support services designed to meet the specific needs of airsoft business owners:

  • Improved Margins with Discounted Products: AFSO negotiates with manufacturers to secure discounts on products like BBs and rental equipment, offering our members better margins to improve profitability. Working collectively allows access to pricing typically reserved for larger distributors.
  • Enhanced Product Support and Training: We prioritize technical support and educational resources, ensuring that field and store owners have the knowledge to resolve product issues effectively. AFSO members benefit from dedicated support that simplifies troubleshooting and repairs, helping improve customer satisfaction.
  • Fair Competition and Advocacy: AFSO advocates for fair business practices that support the growth of small to mid-sized airsoft businesses. We work with distributors and manufacturers to establish policies that discourage direct competition with retail partners, promoting a balanced industry landscape.
  • Networking and Community Building: AFSO connects field and store owners through events, online forums, and webinars. Our community fosters shared knowledge and collaboration, helping members address common challenges and stay informed about industry developments.
  • Certifications and Standards for Credibility: Our “AFSO Approved” certification program recognizes fields and stores that meet high standards in safety, customer service, and community engagement. This designation helps build customer trust and signals to players that they are supporting a reputable business.
  • Affordable Insurance Options: AFSO works with insurance providers to offer more affordable policies specifically designed for airsoft operations. Our members gain access to comprehensive coverage options that reduce liability risks while helping keep insurance costs manageable.
  • Rent Assistance and Location Strategy: For members facing rising rent costs, AFSOA offers resources and guidance on optimizing location strategies, including site-sharing options and negotiation support for securing better lease terms. These tools help our members maximize profitability in a challenging rental market.

By joining AFSO, airsoft field and store owners gain access to a network of support, resources, and solutions that empower them to grow sustainably, provide excellent customer experiences, and compete fairly within the industry. Together, we are building a future where every field and store can thrive, benefiting the entire airsoft community and working toward our goal of doubling the industry’s market value by 2035.